Mislabels: Penicillin Allergy

Small leaflet measuring 10.5x10.5cm. It mimics the real antibiotic box as the target users are penicillin allergics and those who think that they have it.

The leaflet can be displayed at many General Practice (GP) counters, along with other leaflets. This is important because GPs are the main point of contact for general healthcare for NHS patients. They help to manage patients' health and they are trained in all aspects of general medicine. They can also arrange referrals to dermatology specialists for penicillins allergics (if the intention of the patient going to the GP was for their allergy, they will most likely see the brochure).

It is small and can be carried anywhere. For example, bags, purse, pockets and even in medicine bags.